As an electrical contractor, you are probably regularly getting calls for electrical services. However, you will have to reach out to people to grow your business and generate more leads. In this blog, we will provide some excellent tips on how to generate electrical leads like a pro—marketing your electrical industry in various digital and local ways to differentiate yourself from your competition and drive new business to your door.
Unfortunately, many electrical contractors are missing out on the benefits of this strategy because they don’t have a clear plan in place.
But we have made sure that you don’t miss out on opportunities.
Here are 10 tips to get more electrical leads
1. Set up a website and increase your touchpoints
Setting up a website is one of the best channels to generate more leads. It’s a great way to make your business stand out from the crowd and give you easy access to your target audience.
You can tell them about your services, pricing, and value-adding elements, which also helps to create brand value for your electrical business.
The point is that when someone lands on your website, it’s much easier for them to find what they need than if they came across your company through another channel.
Always be sure to organize your website’s navigation in a way that makes it simple for visitors to get in touch with you. Write pages like the “About us” or “Our services” page, including a “Contact us” section in your main navigation menu that opens a particular page with that detail.
Make sure of the following for creating an electrical business website
- USE CTAs to make them fill lead generation forms.
- Create pages to describe your services
- Include multiple contact information, including address, email, and phone number.
- Highlight reviews and testimonials from your clients on the website.
- Include your work portfolio with images
Showcasing your license(for your state) and experience will add to your credibility.
Use Content Marketing
One of the reasons that content marketing works so well for generating leads is that it enables you to create content in multiple formats. For example, if you’re selling a service, you might want to write an article about why it is essential. Or perhaps you want to write a blog post with pictures so people can see what they will experience in your service(you can even use photos of other houses).
And content marketing can help you create engaging content that helps your audience understand what services you provide and why they should care about them.
2. Get leads from Local SEO and Google My Business.
Local SEO and Google my business help you increase local visibility.
Local SEO is optimizing a website for search engine results to appear higher in searches for keywords relevant to its location. By improving your electrical website’s local ranking, you can improve your online visibility and get more customers from within your area.
When someone searches for electrical services, they’ll often type “electrician” in their location, which will bring up results from all over the city—and even all over the state! The first result won’t be the best match for them based on their location. That’s where Local SEO comes in; by optimizing your site with keywords relevant to the area you’re serving, you can ensure that people searching for those types of electricians will see yours as one of their top choices.
Local SEO has become very popular over the last few years. It is one of the best ways to market yourself online. Irrespective of how big or small your electrical company is, there are simple things you can do today that will make it easier for people looking for your product or service to find you. You can hire an SEO expert for the same.
And remember: don’t forget about Google My Business! You can add your business there so that people looking for a local business will see it and have an easier time finding you. Try to complete all the fields in your GMB account, including address, phone number, and service details.
3. Collect testimonials from customers and market them.
Good customer reviews can be invaluable for the success of any field service business. While you may already have a good idea about how well you’re doing, collecting information from your customers is also essential.
You should urge your customers to leave honest service reviews and respond to any negative thoughts you receive. After all, a company can only get better if it knows what its customers want.
Reviews can be on multiple digital platforms, including Google, your website, emails, etc.
But how do you get clients to leave reviews? Here are a few ways:
Always Be Courteous: People will be more inclined to leave you a positive review if they had a great experience. So be sure to treat every customer with the utmost respect.
Service Quality: People will be more inclined to leave you a positive review if they had a great experience. So be sure to treat every customer with the utmost respect.
Reach Out To Customers: Always go above and beyond. Directly asking for a review is not a bad practice. Provide satisfaction to clients and ask for testimonials without hesitation.
4. Send direct mailers.
Direct mailing is a marketing strategy that allows you to communicate directly with your prospects and customers. It includes a physical piece of promotional material mailed to a person’s home or place of business via courier service. It is one of the most cost-effective forms of marketing and can be an effective way to generate sales and leads.
You can use direct mail for marketing purposes in several ways, including sending out a simple printed piece with your company’s latest product or service information, a coupon for a free product or service, or offering free shipping on orders.
5. Invest in an Electrical Contractor Software
Electrical software can automate many tasks involved in your business to avoid tedious tasks and focus more on generating leads and establishing long-term relationships with them. Many companies are turning to field service management software to increase productivity and provide customers excellent customer service.
If you want to follow the tips mentioned in the blog to get more leads, you need extra time and effort in them. The software can help to streamline your work so that you manage your job efficiently and have enough availability to focus on generating more for your electrical business. Get a free demo of SmartServ electrical software
Field service management software includes tracking and managing the field service technicians. It helps the technicians manage their jobs and track the revenue they earn. Field service management software features include time cards, business reports, scheduling, job costing, customer relationship management, vehicle tracking, and maintenance.
6. Create a referral program
You will need to launch a referral campaign to gain more leads for your electrical business. An excellent way to attract new customers is to offer a referral program. Your customers will be able to share your business with others, who may become leads for your business.
A referral campaign is a promotional strategy that encourages customers to refer your company to others. And if a customer brings a referral, award them a discount, free service, or another reward. When you give something for free, you’re hoping to receive something in return. Whether it’s a product, service, or even just exposure, there’s always a chance that you will get back more than you gave up.
7. Partner with Suppliers
As an electrical contractor, you can partner with various suppliers and dealers. They can refer you to their customers and, in turn, you shall give them some monetary incentive. One of the best options would be collaborating with electrical equipment and parts suppliers.
You can even collaborate with an Architect or a builder. So when they are involved in building new projects, you can handle the electrical work. You can share profits or make mutual terms and agreements.
If you want to get more traffic for your local business, you may consider using PPC (Pay per click) or SEM (Search Engine Marketing). These tools can help you increase your visibility on search engines. They are also more affordable than other forms of marketing.
Google Adwords is the most popular platform for creating PPC campaigns. You can use this platform to create ads that appear on Google search results pages. You need to enter a keyword related to your business, like “electrical contractor texas” or “electrical services in texas,” and then determine how much you are willing to pay when people click on your ad.
9. Generate and Nurture leads with Email Marketing
Email marketing is direct marketing that uses email messages to send advertising and other information to a defined list of recipients. Emails can be used to communicate a wide range of information, including promotional or marketing messages, notifications, alerts, updates, reminders, and information about the company or its products. You can communicate and be in touch with a large set of your potential customers.
After you generate leads, nurturing them using email marketing is an effective strategy. You can promote your company’s products and services to a targeted audience with the right email marketing solutions.
10. Hire a field service marketing firm
A good marketing company will have the expertise to spread your brand and electrical services in the market. You can also get some fantastic leads from them. You should know that generating electrical leads is not easy, and you will surely need a helping hand. The best approach for you would be to partner with a reliable marketing company with expertise and knowledge in this field.
SmartServ provides an all-in-one electrical software. It automates and streamlines your day-to-day activities. Features like scheduling, invoicing, tracking, reporting, etc., will ensure you don’t spend time planning your technician’s day or filling sheets and forms. Even if you’re putting a marketing budget to get more leads, your business growth and ROI can be tracked in SmartServ.
Book a free demo to open new possibilities for growing your business.