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Devising a plan to ramp up the SEO strategy for your Home Service Business

What is SEO? 

Search Engine Optimization is the varied process of deploying optimization and link-building tools to improve a website’s visibility in SERPs like Google, Bing, or Yahoo, etc. With this ease and accessibility of internet technologies growing so rapidly. Customers are globally shopping or researching for products and services online. When someone searches for anything online, search engines return thousands of listings. However, one SERP usually has about 10 results; and 80% of internet users click on the first three links they see on the page that is the top-most links available on the search engine. A very small portion of these users may go to the second or third page but that’s just a very rare number and is almost negligible. 

Affordable Marketing For Your Home Service Business


In the past 20 years, the internet has clearly altered the landscape of the advertising and marketing world. Thus leading to the traditional advertising methods such as posting ads in the Yellow pages used to be a great way to grow your brand recognition and client base, but now digital marketing offers you the potentially the greatest return on your investment. If your home service business is struggling to stand out against your local competitors, then a cost-effective digital marketing campaign can help improve you form a unique brand that attracts more attention to your business.

In this digital age, most people are finding local businesses for home services online from various search engines. At the top of this, over 60% of the users of search engines click on one of the first 3 results, and less than 25% of users go away from the first page of results. So, how do you capture more of the thousands of potential customers that search for home services like yours every month? Using marketing strategies in Search Engine Optimization (SEO), you can move your website closer to the top of search results pages and potentially gain a massive boost in traffic, a higher rate of conversion, and more revenue generated from your home service website.  

If you’re a home service professional, you would probably rather spend time interacting with your clients or improving your business rather than on developing a marketing campaign. That’s why we’re here –  to help you achieve your goals in marketing at an affordable cost. 

Most of the home service websites that we have worked on in the past saw a >50% increase in organic traffic within 12 months of utilizing our affordable services.

Take Your Business to the Next Level: 

Web Crawling

What are web crawlers? Web crawlers go by many names, including spiders, robots, and bots, and these descriptive names sum up what they do — they crawl across the World Wide Web to index pages for search engines.

Search engines don’t just magically know what websites exist on the Internet like that. The programs have to crawl and index them before they can deliver the right pages for keywords and phrases, or the words people use to find a useful page. 

Yes! you read it right, keywords matter a lot. Your Keywords make it work! 

The Keywords are the phrases that occur on your website which helps Google determine the site’s relevance to someone’s search. For example, let’s say your company is an HVAC business in Seattle, WA. In this case, some of your main keywords should be:

Seattle HVAC Services 

Seattle technicians 

HVAC Services in Seattle, WA 

HVAC Installation in Seattle, WA

These keywords should be seen prominently in your website content (once or twice on every page of the website) and be often used in your H1 and H2 headings on the page. You might also want to experiment with less-traveled keywords, such as “Seattle HVAC Installer,” “HVAC Repairs in Seattle,” “Seattle HVAC installation,”. And also, to capitalize on searches where the person has a specific service in his mind.

Meta Tags

For your business website, it is very important that you know how meta tags can change how you’re being searched on the internet. In this article, I’ll walk you through the 8 most important meta tags that could help you increase your website performance: 

Title tag

Meta description

Canonical tag

Alternative text tag

Robots meta tag

Open graph meta tags and Twitter cards

Header tags

Responsive design meta tag

Business to Directories

Your website shouldn’t be the only place on the web where your business is visible. There are various business directories around the web that Google incorporates into determining a business’s authority in the marketplace. Yelp, Angie’s List, Google+,,, and so forth- You should make sure that your business listings are correctly listed in these. It’s very important to position your business rightly in the field service market.

Content Strategy

Adding new content pages to a website can dramatically enhance its SEO health. Google tends to favor sites that are frequently updated and active. Adding content to your website can really enhance your business growth. Your website is the digital storefront for your business. SEO is the marketing strategy that can move your digital storefront to the busiest street in town. A great website is important to the success of a home service business. 

Additional Resources

Devise a strategy for your SEO

Know how you can get found online through these simple tactics: 

  1. GMB (Google My Business) Optimization
    1. Optimize GMB with Hours of operation
    2. Optimize GMB with Pictures 
  2. Local Link Building 
  3. NAP
  4. Reviews 

WE can help you devise an SEO strategy for your company’s website. Smartserv is a field management software that will help in autom the end to end business workflow, to increase your productivity, revenue and also provide you a plan for your business marketing. Want to know how?

Schedule a Demo now and we will get in touch 





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