First of all, let’s understand the importance of having a good HVAC website before getting into minute details of it. The primary reason is simple and obvious – people are looking out for each and everything online. People are buying things online, reading and learning things online ( like the way you are doing right now as you read through this blog ). Things have changed over the past 15 years and you need to move fast and keep up with the changes happening around or else you are going to be left around. Even in the HVAC industry, there are hundreds of companies that have realized this and have already made their move and are making good progress because of it.
Okay, let’s dive into the important details of a good HVAC website.
1) First Impression is the best impression
When a possible prospect comes across your website through search or through referral. The website is going to be the first point of contact even before that person gets to talk to the support staff or contacts through email/call and It is quite obvious that you want your first impression to be the best impression, so try making your website look professional and appealing, the design should be a great hook on, you might be really good with the services that you are providing but there are many HVAC services that offer the same services with not a major difference.
In these cases, your website becomes the differentiating factor. If you are hiring someone to make your website, be clear about what kind of website you need. It should be easy to navigate through, the user experience on the mobile and the laptop should be great. The alignment of the content, images, font size each and every small aspect of it is going to matter. Many people use their mobiles for browsing nowadays, so it’s very critical to make sure that the website loading time and website layout is good on the phone.
2) The content
The Business services that you are offering should be clearly mentioned out in a short and clear manner and it’s important to put the info like the contact number, address, email id on the website, where it is clearly visible and stands out from the website content. This is a bare minimum design requirement that needs to be taken care of while designing the website.
When you are trying to put up images on the websites, make sure to have images with people in them because we all know images draw attention and trigger emotion.
3) Customer reviews/certifications
When a prospect comes across your website and reads the testimonials of your customers, he will actually get to know the first-hand experience of your customers, this is how you help prospects understand your business through the reviews of HVAC business owners. If your company is certified, make sure to put that up on the website where it clearly stands out from the rest of the content. It will help in reinforcing the belief of the customers who are considering your services.
Blogs have become an integral part of a business website. It does not just make the website dynamic but the information through blogs is the value that you can offer to your customers apart from the actual service. You just need to be consistent with it, 1 blog a week or 2 weeks is also fine in the beginning stages, but consistency is the key.
If you have a list of loyal customers who are your repeat customers then try to email them the blog links on a regular basis. This way you can not just build a healthy customer relationship but also help the website ranking increase as more people are coming on to your website and spending time on the website. ( Session time increases )
5) Search engine optimization
HVAC business has cut-throat competition, with thousands of HVAC businesses around and with all the competitors competing online to come on top of the search engine results. It becomes important to work on the optimization of the website.
It becomes all the more important to rank on top of the organic search results for long-tail search keywords. For this, you got to hire an SEO expert who can take care of optimizing the site in the local area.
6) Links to Social media accounts.
Be strong not just on your website but also on social media accounts (Facebook, Twitter, Linkedin), especially for the HVAC industry. Facebook is going to be important for spreading the word about your business and also sharing any new update on your services. So if you are not on the social media accounts, get that on your to-do list right away as that is going to be really beneficial for your business.
Now have these social media links on your website so that the visitors can get to know more about the company through social media posts and at the same time this is how you can be connected with your present customers.
When you are offering discounts on the services/installation or maintenance, make sure to update it on the website. People love discounts and that will surely pull out a large chunk of people on to your website when you start running ads about it and link that ad to your website
Roll out emails about the upcoming offers and include links to your website.